Extra Reality Ltd

Extra Reality Limited was founded in June 2010 to commercialise some of the results of research carried out in the Department of Engineering of the University of Cambridge.

The company is currently focusing on deploying its technology for Vision-Based Augmented Reality (AR) through the Popcode platform. More information is available at www.popcode.info.

The company is at the leading edge of Vision-Based AR Technology and primarily targets current-generation smartphone platforms, enabling the largest possible audience to view AR content.

About the Team

The three founders of Extra Reality are Simon Taylor, Connell Gauld, and Dr. Tom Drummond.

Simon Taylor

Simon's novel approach to image matching was developed during studies at the University of Cambridge. The matching code forms the core of Extra Reality's AR platform. Simon has 7 years of professional development experience across multiple platforms, from desktop computers to various mobile phone platforms. Simon holds an M.Eng. degree from the University of Cambridge.

Connell Gauld

Connell wrote the code for the Popcode content framework as his final year Masters project for his M.Eng. degree, obtaining a Distinction and a number of "best project" prizes along the way. This work has been continued directly in Extra Reality. Connell has developed on mobile platforms for over 4 years, and has worked on other methods of interacting with real-world objects through the use of NFC technology.

Dr. Tom Drummond
Technical Advisor

Tom has over 15 years experience in the academic Computer Vision community and has had a long-term interest in Augmented Reality applications. In 2008 he was a co-chair of ISMAR, the leading international academic Augmented Reality conference, which he hosted in Cambridge. Tom is shortly to take up a Professorship at Monash University in Melbourne.

Contact Us

Email: info [at] extra-reality.com

Registered Address:
Extra Reality Limited
2 High Street
CB24 9LG